Challenge
Client requested to improve the rankings in Google search engine and also attract visitors to their site and also engage them with awesome content
Solution
Its always tedious to perform on – page SEO which is linked to the focus from off-page SEO. The off-page brings traction and links to the content increasing the focus. Like a delicious wet burrito – first you have to have something worth serving – THEN you start letting people know about it. Before we took up the task, we had focused on retaining the current business goal by ensuring the traffic generation and retaining the same from the other viable sources, such as YouTube and Facebook. We generated the quality traffic of prospective leads from both of the social media sites and boosted the lead generation and branding. We have included anchor text and backlinks in the video description so as to generate most prospective traffic to the main website. We have used time tested techniques from a business pov. Let it be any industry specialism, business owners are bothered about results. Based on this, not just achieving a high CTR is important but also a high conversion rate. Although in this case the leads generated were quite high but having a low CTR is acceptable as long as the leads convert.
Results
26.02% CTR 20% less CPA 72% ROI
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