Challenge
Brand Refresh After 10 years, M.W. Reynolds moved to a brand new location in downtown Denver! To match their new space and growing audience, they were in need of an updated logo + brand that felt more modern while keeping the history of their already established brand.
Solution
Environmental + On-site Signage The new location in downtown Denver was decked out with reclaimed wood and industrial finishings. The leather couches and vintage motorcycles added to the overall outdoors aesthetic. We kept the environmental branding sleek with large format prints of black and white photographs. To bring in foot traffic, we designed, built and produced a custom wooden sign that stands outside of the store. Web + Social Media Design To bring the new look + feel online while connecting with an expanded customer base, dfine designed and developed the MW Reynolds website and created a social media presence on Facebook and Instagram. Print Collateral Creating a cohesive brand, we designed and produced business cards, retail bags and rack cards featuring the new store location and top retail brands carried by MW Reynolds.
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