Challenge
Chillr was looking for a company who could help them with their App Store Optimization and Search Engine Optimization and we helped them with their social strategy, acquisition strategy and business. Chillr has a loyal user base, only problem it was not big. They had support of HDFC Bank when we got on board which was not well utilised. The primary Goal was clear, expand the user base with users who would actually use the app.
Solution
From using the partner and bank logos rightly to building trust amongst the users who would use a wallet all this was achieved by App Store Optimization and Social Media integrations.
Results
We were not only able to reach 1.8 million users in a very short duration without actually spending money on ads, but we also gathered 62,000 reviews with an average rating of 4.2 and in short duration Chillr was acquired by HDFC bank.
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