Transformative.media
Challenge
Transformative.media is the platform for forward-thinking professionals to share ideas on driving digital and business transformation. Through great content, thought leadership, and both digital and live events – all built in response to real industry needs – we provide the tools to discover new ideas, new connections, and the latest technology innovations. We were tasked with creating a full rebrand for the main umbrella brand as well as the sub brands for individual events and promotions. We worked closely with the marketing team to create a graphically rich yet clean and modernest brand that worked across the whole suite of products and initiatives.
Solution
Brand overview We created a full brand which reflected the growth and new direction fo Transformative Media. They required a brand identity that is efficient to use, flexible across applications, and able to feature localised content in a globally consistent way. The brand covers 9 elements including logo, colour, composition, iconography, illustration, motion, photography, tone of voice, and typography. Website We created the website design to reflect the brand whilst emphasising the unique sectors and industries. Using colour and imagery to distinguish between the sections made it clear to navigate and gave the website a clean yet colourful approach. Each service was also given a separate unique style. Layouts & Compositions To compliment the website layout designs, we created a visual set of standards for layout design. Focusing on the sectors we gave each it’s own unique style focusing on imagery, colours and illustrations which allowed them to feel similar but retaining their overall essence. Apparel We created a set of apparel designs to accompany the live and online events.
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