For over 60 years, Nevada State Bank has provided families and businesses across Nevada with financial solutions, which has grown to include an online banking app, loans, lines of
credit, checking and savings accounts, and more.
They counted on Defero to create a paid media strategy that would accomplish their main goal: Increase applications and approvals for personal checking accounts.
PUT THE MONEY WHERE YOUR MOUSE IS
First, we used programmatic display and video to generate large scale brand awareness and consideration. Then, we captured conversions via paid search.
Programmatic Display & Video
We utilized contextual and behavioral targeting to drive brand awareness, then layered consideration tactics on top to further drive our audience down the funnel.
We initially focused on bottom-of-the-funnel keywords that indicated a high intention to convert. We later expanded to broader terms by building upon our highest-converting keywords and mining for new search trends.
THE BOTTOM LINE
+750% APPROVALS YOY ON PREMIUM INTEREST CHECKING
+65% APPROVALS YOY ON BASIC CHECKING
2MM+BRAND EXPOSURE IMPRESSIONS