Put the money where your mouse is


Defero + NevadaStateBank
Increase Sales


2,200,000

Earned Media Impressions

Challenge

For over 60 years, Nevada State Bank has provided families and businesses across Nevada with financial solutions, which has grown to include an online banking app, loans, lines of credit, checking and savings accounts, and more.

They counted on Defero to create a paid media strategy that would accomplish their main goal: Increase applications and approvals for personal checking accounts.

Solution

  • Branding Strategy
  • Video Production

Our Strategy
PUT THE MONEY WHERE YOUR MOUSE IS
First, we used programmatic display and video to generate large scale brand awareness and consideration. Then, we captured conversions via paid search.

Gaining Interest:
Programmatic Display & Video
We utilized contextual and behavioral targeting to drive brand awareness, then layered consideration tactics on top to further drive our audience down the funnel.

Checking out:
Paid Search
We initially focused on bottom-of-the-funnel keywords that indicated a high intention to convert. We later expanded to broader terms by building upon our highest-converting keywords and mining for new search trends.

Results

  • 2,200,000 Earned Media Impressions

THE BOTTOM LINE
+750% APPROVALS YOY ON PREMIUM INTEREST CHECKING
+65% APPROVALS YOY ON BASIC CHECKING
2MM+BRAND EXPOSURE IMPRESSIONS

NevadaStateBank

The Client
NevadaStateBank

Professional Services
~690 Employees
Defero

The Agency
Defero

Phoenix, Arizona
~51 Employees