Challenge
Rethinking healthy protein bars. Not too long ago, dieting – and being thin – was the norm. But today we strive for healthy lifestyles and products that are naturally nutritious, clean and tasty. So Think Thin, a delicious brand of nutritional protein bars made with the best ingredients, had a challenge. What to do with their brand? Removing ‘thin’ from their name was the perfect first step – and the start of the evolution. Now, with a new name like Think!, the packaging system needed to evolve. And in this crowded category of protein bars, granola snacks and good-for-you alternatives, the design needed to stand out.
Solution
Rethinking healthy protein bars. The new DDW design is bold and energetic. It bounces right off the shelf and into social media. Dynamic shapes define each of the brand’s unique protein segments, while electrifying colors bring the many delicious flavors to life. The new name, a confident call to action, stands proudly front and center – inviting consumers to Think! about their choices and the products they put into their bodies. Simple and easy to navigate. Like every Think! product, the new design system is simple, clean and tasty. Healthy eaters can now find the brand they want, the protein they seek – and the delicious flavors they love. BRAND IDENTITY PACKAGE DESIGN SEGMENTATION PRODUCTION
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