Fullerton Markets
Challenge
FinTech is paving a new wave in the global economy and disrupting legacy systems in many ways. Banks and financial institutions are gradually understanding the need to adopt a more collaborative approach than mere competition. The challenge however is to build platforms effective and efficient enough to aid real people who are dealing with funds directly. While building the app for Fullerton Markets therefore, the challenge has primarily been towards integrating with the existing system to build a scalable architecture to support mobile applications on top of the existing platform. This involved building a comprehensive platform collates and presents relevant trading resources/information in one place, so as to keep one updated on events, offerings and relevant news from Fullerton Markets. The app moreover would contribute to the larger goal of adapting to a mobile-first generation and moving users from the web to applications.
Solution
Strategy & Approach The goal was to build a mobile app from scratch that would incorporate the best in design and technology to deliver an unmatched user experience. The strategy was to first brainstorm with core team players to identify existing drawbacks, dependencies, challenges, market trends, existing competition etc. Following this, a more systematic approach to designing and UI/UX was outlined, before moving to development, so as to build an app that’s easy-to-use, engaging, action-oriented and delivery-driven. Day1’s strategy and approach also involved using the right technology to back distinct features, while leverage the company’s existing strengths. For instance, with the safety of funds as a core strength, the app included the ‘easy deposit and withdrawal’ feature allowing users to view their trading account and transfer funds conveniently.
Results
Day1 has built an app that is easy-to-access, technology-driven and delivers the best user experience. With features such as diverse multimedia content, prompt assistance, interactive onboarding experience, monitoring business growth etc. the Fullerton Markets app is setting new records in the world of trading apps.
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