Challenge
Provide digital strategy development and consultancy to ATS Euromaster, one of the UK largest tyres & vehicle maintenance providers, with a turnover of around £300m.
Solution
HOW WE DID IT DELIVERING DIGITAL SOLUTIONS The business was targeting performance increases across key categories of the business including tyre units, MOT and vehicle servicing bookings. We therefore reviewed each channel performance identifying areas of improvement and delivered on three key areas across a range of digital platforms: -Identifying high returning ad placement opportunities -Focused on UX and Conversion Rate Optimisation -Planned and delivered new campaigns and offers
Results
ATS Euromaster increased their online revenue by 52% The company has achieved record months for online sales and record performance in key product categories such as MOT and servicing. Overall E-Commerce Performance + 52% Increase in Revenue + 72% Increase in Conversion Rate + 65% Increase in Transaction Product Categories + 91% Increase in MOT Bookings + 154% Increase in Service Bookings + 58% Increase in Online Tyre Units SEO Performance + 70% Increase in Transactions + 58% Increase in Revenue PPC Performance + 39% Increase in Transactions + 25% Increase In Revenue Affiliate Performance + 26% Increase in Traffic + 41% Increase in Revenue Display Ad Performance + 300k in Revenue + 20x Return on Ad Spend
Dandy Marketing
We’re a remote Digital Marketing Agency aimed at helping businesses of all shapes and sizes grow their brand online, drive more traffic to their website and ultimately increase enquiries and sales. We believe we’re what a marketing agency should be. Innovative, transparent, non-restrictive and more than anything, we get results that...
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