Butterfinger Super Bowl Commercial
A Marketing Story by
Dailey
about
Butterfinger
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Challenge
Butterfinger came to us with a challenge: Introduce new Butterfinger Peanut Butter Cups in a big way (Super Bowl big) and do it with 1/10 the budget of the average big game spot.
Solution
Without a puppy or celebrity in sight, we decided to disrupt the “marriage” of chocolate and peanut butter with the fun flavor of Butterfinger.
Results
Our unconventional couple’s therapy was a success and product flew off the shelves immediately. In fact, Butterfinger Peanut Butter Cups was named the #1 most effective Super Bowl commercial in 2014 by Communicus.
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