Christian Louboutin
Challenge
Launch of the Christian Louboutin Beauty makeup line on the Russian market TASK Present to the media, bloggers and socialites the makeup line by the legendary brand Christian Louboutin.
Solution
The big hall at the School of Modern Drama Theater was divided into three zones according to the product lines of Christian Louboutin Beauty: nails, lips and eyes. Introduction to the brand began in an interactive space devoted to the nail polish collection; after all, it was the red nail polish that many years ago became the inspiration for the legendary soles of the Christian Louboutin shoes: an easily recognizable signature work of art. In two zones, makeup artists were creating bold looks using fashionable shades of eye shadow and lipstick. The evening culminated in a colorful vogue dance performance.
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