Enterprise Fleet Management

A Marketing Story by Cuttlesoft about Coraluzzo Co
2 Views | 0 High Fives
C
Coraluzzo Co
Improve User Experience

Challenge

Coraluzzo has over 800 trucks on the road every day covering eleven states on the East Coast of the USA. Cuttlesoft developed an enterprise mobile application that optimized their operations, safety, and revenue.

Solution

Any enterprise software system has to satisfy the needs of at least two key stakeholders: the administrators who use the information gathered into the system, and the front end users who initiate that data flow from the field. For the first group, the data has to be usable, coherent, and comprehensive. At the front end, the application has to be both intuitive enough to use that users can perform their actual jobs without fighting against an awkward interface. Because seriously: If a truck driver is hauling tons of flammable fuel, you really want them to pay attention to the task at hand. Too often, application developers are content to gather their specifications in a conference room, far removed from the concerns of the worker in the field. But Cuttlesoft takes it a step deeper. This is a team that listens and learns from every category of stakeholder across the length of the communications chain. For the Tanker Truck Management System (TTMS) – a customized solution for Samuel Coraluzzo Co., Inc. and Torrissi Transport – this meant putting Cuttlesoft’s Co-Founder Frank Valcarcel in the cab of a truck. Not in the driver’s seat (thankfully!), but riding alongside a driver with 20 years and more than a million miles of experience. It was this direct exposure to the nuts and bolts of a fuel driver’s daily routine that gave the Cuttlesoft team the insight they needed to tailor a solution that met Coraluzzo’s core business requirements while freeing the driver to focus on safety and timely service. Cuttlesoft created a streamlined user experience that gives drivers all the tools they need to stay on track and on time. At Coraluzzo’s request, we included detailed instructions for the easiest access to fill and drop locations: the quickest and safest route in and out of every facility to reduce tight corners and time-wasting back-out maneuvers. Even better: The TTMS solution automates the paperwork, all but eliminating the need for drivers to keep track of loose documents. Statutory compliance has never been easier. More importantly, TTMS supports the driver’s core objectives of safety and timely and accurate delivery. By incorporating easily understood visual cues, single-tap response mechanisms, and voice controls, the TTMS user interface is minimally intrusive upon a driver’s critical need to focus on the task at hand. Further, integrated safeguards like geo-fencing – assuring the driver is in the right place for the assigned job – and automated stick calculations to monitor tank fill levels help the driver maintain accuracy and efficiency without resorting to cumbersome maps and calculation manuals. By incorporating easily understood visual cues, single-tap response mechanisms, and voice controls, the TTMS user interface is minimally intrusive upon a driver’s critical need to focus on the task at hand.

Results

With accurate and instant transmission of data from the driver to back-office, and automated document storage to streamline driver compliance and back-office tracking and invoicing, the Cuttlesoft team has imagined and delivered a tool that helps the far-flung Coraluzzo operation run like a fine Swiss watch.

~10 Employees
$5,000 Min Budget
1 Stories
Become A Partner

Cuttlesoft

Denver, Colorado

Cuttlesoft is a creative product development agency. We craft beautifully designed and highly scalable solutions for web, mobile, IoT, and the cloud.

Want fresh marketing stories in your inbox?

Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.

Related Stories

Parking Badge
Parking Badge
4 years ago
Physician Referral Campaign
The Valley Hospital
3 years ago
3 years ago