Talisker


Just Marketing International + Blair Athol Distillery
Increase Sales


911

Earned Media Placements


8,250,000,000

Social Media Impressions


2,400,000

Video Views

Challenge

Staying true to Talisker’s rugged values, we were tasked with creating the Wildest Bar in the World on La Gomera – the start point of the Talisker Whisky Atlantic Challenge.

Solution

  • Event Management
  • Social Media Management
  • Trade Show Booth / Exhibit

To drive engagement, we launched a social competition to find the World’s Wildest Bartender’s to staff the bar. To further highlight our campaign we also invited media, influencers and wild spirits from across the world to visit the bar, share their stories and celebrate these daring rowers.

Results

  • 911 Earned Media Placements
  • 8,250,000,000 Social Media Impressions
  • 2,400,000 Video Views

As a result of the Wildest Bar activation, Talisker became the most talked about single malt on Instagram for the duration of the race. We also helped generate 911 pieces of media coverage and 8.25bn impressions - up 393% on last year. One influencer diary alone received more than 350,000 views, with a reach of 12.5m. On top of that, our content partnership with Culture Trip drove 2.4m video views and a reach of 5.4 million.

At the bar itself, 107 rowers attended the Talisker welcome reception. An additional 78 guests also had the pleasure of experiencing the World's Wildest Bar, whilst 12 media and influencers enjoyed a special cocktail masterclass on the remote island.

The Client
Blair Athol Distillery

Hotels, Restaurants & Leisure
Just Marketing International

The Agency
Just Marketing International

Zionsville, Indiana
~498 Employees