Crown Verity

A Marketing Story by Crew Food & Beverage Marketing Partners about Crown Verity

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Crown Verity

Brand Development

Challenge

Crown Verity needed help building a diversified business to protect the brand from commodity pricing pressures, while still living up to its high-quality standards.

Solution

To expand the consumer base from a commercial-only audience to commercial & consumer, CREW Marketing Partners embarked on developing an aspirational lifestyle brand with premium content and increased focus in the US market.

Branding Strategy

Corporate Identity

Digital Design

Social Media Management

Results

With a campaign focused on promoting an aspirational lifestyle, Crown Verity saw a +650% increase in qualified leads (over a 3-month campaign) vs prior year (without increasing spend).