A mini campaign with a BIG impact!
Challenge
Knowing that people buy with their stomachs, it was vital that the product was put in front of the consumer to get them craving that great taste and ease of use. The sooner the product was visible and on shelves, the better!
Solution
The best way to show off the product was to get it in front of the eyes of consumers. Show it off by showing it off! It was vital the campaign needed to be tactical and product-focused, highlighting 'fast and easy to prepare' to drive leadership and top-of-mind brand preference. Customer trial was also key to the success of the campaign as word of mouth and consumer opinion was very valuable for brand growth.
Results
This campaign helped boost Lou's Kitchen's sales and social media presence, with engagement building further engagement as more consumers shared their experience with the product, and how quickly Lou's satisfied cravings!
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