Challenge
The depth and breadth of NBC’s television offerings presented one of our favorite types of challenges: Create a cohesive design system for a large number of diverse properties and then scale across digital, print, outdoor, and events.
Solution
That’s exactly what we did for their 2019 Upfront campaign. With our B2B hats firmly in place, we built an experience that offered instant appeal and understanding, making it easy for the audience to get down to business.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.