Martha Stewart Weddings
A Marketing Story by
Creative Blizzard
about
Martha Stewart Living
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Martha Stewart Living
Product Launch
Challenge
When Martha Stewart tells the world shes going to build an online Wedding Expo the industry lifts their veil and pays attention.
Solution
Creative Blizzard was tapped to build Martha's first digital expo which resulted in 100% user engagement. MarthaStewartWeddings.com also received a hefty increase in site uniques as well as page views as a bonus.
Results
The result: in a 20% boost in marketing database and active brides-to-be over a 5-year span.
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