New York Times

A Marketing Story by Crafted about The New York Times
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The New York Times
Improve User Experience

Challenge

Crafted was approached by the New York Times to UX, design and develop a fresh new approach to their International Digital Corporate Subscriptions page.

Solution

So we created a customizable, responsive experience that catered to all industries, highlighting the benefits of a New York Times subscription. Visitors can select their interests and enjoy a personalized experience with unique, relevant content, bringing to life the perks of being a corporate subscriber.

Results

Increase in acquisition by 60% Initial increase in traffic by 150% Increased conversion by 50% Y/Y

~8 Employees
$5,000 Min Budget
1 Stories

Crafted

New York, New York | New York, New York
Partner

We make digital beautiful. These are the words we live by in everything we do. Every story we tell, every brand we build, and every interaction we create must not only look beautiful but has to feel and function beautifully, too. Crafted to perfection.

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