Washington State Department of Health

A Marketing Story by C+C about State of Washington

State of Washington

Education & Training

Challenge

As COVID-19 cases in Washington began to rise in March, the Washington State Department of Health hired C+C to support communications to help flatten the curve and drive people to coronavirus.wa.gov for trusted information.

Solution

COVID-19 Statewide Campaign The need was immediate and C+C worked in partnership with DOH to develop the brand and launch the ads within just one week. Since then C+C has created a series of ads to reach every Washingtonian by employing a range of styles and a wide variety of media tactics including in five languages and ads to reach tribal, black and LGBTQ audiences.

Inbound Marketing

Results

As of September 11, the campaign has effectively reached more than 90% of Washington adults, 155 times. The campaign has generated more than 2 million clicks to the website, 20 million completed video views via the digital campaign, and more than 170,000 engagements on social media. Washington’s Google paid search campaign has consistently been a top-performing health department campaign across the U.S. And, as of today, the curve is heading in the right direction.