Southwest Airlines

A Marketing Story by Creative Producers Group about Southwest Airlines

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Southwest Airlines

Improve User Experience

Challenge

CPG produces a series of Rallies across six markets, reaching more than 15,000 Southwest employees across all levels.

Solution

Each Rally is an opportunity for employees to hear directly from CEO Gary Kelly and other leadership about key company priorities and objectives while celebrating as only SWA can. The airline we LUV is a growing partnership touching every area of our agency. Creative, design, production, video, engagement, digital and more all work together to design and produce a series of Rallies across several markets, reaching more than 15,000 Southwest Associates from all levels. Since attendance is optional, our team revamps the event experience to create a can’t-miss, holistic engagement campaign that leads up to the Rallies and carries on long after the final confetti cannon blows. Increasing Rally Attendance By "We take great pride in our creativity and innovation and finding a partner that pushes it to another level is so refreshing and welcoming. We needed to engage somebody who could push our thinking. After meeting CPG, we very quickly realized it was a good fit for our culture. We can say it’s been a very trusting partnership." Southwest Airlines "The Southwest Airlines team has truly embraced us as a partner. They allow us to be creative and do our best work. It's a pleasure to work with such hardworking, kind and fun-loving clients!"

Video Production

Event Management