Challenge
A privately owned commercial contractor, providing construction, environmental and design/build services, KPH Construction works in six states and is continuing to grow. When they were in need of a little re-building themselves, KPH came to Company B in 2011. We started a rebranding effort that reflected the company’s full capabilities.
Solution
REBUILDING Building a brand is a lot like construction. It takes a solid foundation, great planning and teamwork. We started with research and competitive analysis to develop a brand that would stand taller than the rest.
Results
STANDING STRONG The year-long effort resulted in everything from a new website to graphics on its entire fleet of trucks and vans. Email marketing is resulting in business and a more strategic approach is advertising is driving brand awareness and even supporting hiring. ATTA BOY A sweet reward was our being recognized nationally by the Construction Marketing Association’s annual STAR™ Awards for excellence in marketing, receiving the 2013 SUPERSTAR Award for Sales Collateral and 2013 STAR Award for Brand Standards.
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