From Invisible to Impactful: A Digital Upgrade
Challenge
When Assured Contracting, LLC approached us, their existing website lacked the modern functionality and design required to compete in the South Florida home improvement market. The site was slow, not mobile-friendly, and poorly optimized for search engines, which made it difficult for potential customers to find them online. In addition, their messaging was unclear, service pages were not structured for SEO, and the website lacked proper calls-to-action, resulting in low engagement and poor lead generation. They needed a complete website overhaul to improve user experience, visibility, and conversion performance.
Solution
We started with a complete redesign of the website, focusing on a mobile-first and user-friendly interface. The new layout clearly segmented services like roofing, impact windows, and doors, making it easy for visitors to navigate and take action. We implemented a robust on-page SEO strategy, optimizing all content, meta tags, images, and headers with relevant local keywords such as “impact windows in Fort Lauderdale” and “roofing contractors South Florida.” Speed and performance were improved by compressing media, minimizing scripts, and enabling caching. We also integrated custom lead generation forms, strategically placed call-to-actions, and added social proof through testimonials and financing information. Technical SEO components such as SSL, sitemap, schema markup, and accessibility standards were also put in place to ensure long-term growth.
Results
Within 90 days of launch, the new website delivered measurable improvements. Organic traffic increased by 60% due to the enhanced SEO implementation, while the conversion rate from website inquiries rose by 35%, thanks to the streamlined user experience and lead capture strategy. The site now ranks on the first page of Google for high-value keywords like “Impact Windows Fort Lauderdale,” driving more qualified leads. User engagement metrics improved significantly, with lower bounce rates and higher time spent on site. Most importantly, Assured Contracting, LLC now has a strong, trustworthy digital presence that reflects their brand quality and builds customer confidence.
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