Ecommerce Development Leads to Improved Online Conversion Funnel
Challenge
The Challenge: Building a scalable and up-to-date online store MMI is Portuguese seller of accessories, jewellery, and bags. Before the project began, they struggled with their eCommerce platform which was underperforming due to its outdated design and aging infrastructure.
Solution
The Solution: eCommerce Platform Optimized for Conversions Codedesign was brought in to reinvigorate the brand’s online store and remove the friction of buying from MMI online to increase the number of conversions. By updating the website’s UX and the technological framework, we were able to create an eCommerce platform optimized around the conversion funnel. What We Did – Developing a new eCommerce platform Codedesign took full control of the design and development workflow, from creating the responsive web design, to implementing and customizing the eCommerce framework. As with many eCommerce solutions, the most challenging aspect of the project was building the connection between the online store and MMI’s accounting software, but Codedesign thrives on such challenges and all was resolved in time for the launch of the new eCommerce site. The site was launched following technical SEO and Analytics best practices. Technology Used This project utilized the following frameworks and technologies: PrestaShop PHP Bootstrap JavaScript jQuery library
Results
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Codedesign
We are the marketing science people, specialized in generating leads, sales, and shortening the sales cycle. Simply put, growing businesses is what we do; digital is how we do it. As true digital natives, we’re firm believers that business does not have to be limited by borders. Since opening...
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