The Linkz technology
Challenge
A traditional print and packaging company wanted to provide more value to customers who were using their services. Giving their customers something more that would bring their products to life and stand apart from the their competitors in the eyes of the consumer. The idea of allowing consumers to interact with the package came to mind and the discussion began on how they can bring the idea to life with easy-to-use technology.
Solution
A platform that allows companies to plan a campaign, use the Linkz microsite builder to create content or upload existing videos and link them to visible or invisible codes. When the artwork is designed, the QR / EAN barcode or invisible Digimarc barcodes are added in that connects to the Linkz platform. Printed packages when scanned by consumers shows designated content to engage them as part of their campaign providing companies with measurable real-time interaction tracking and reports allowing them to modify or update content as required for better impact.
Results
The Linkz technology is now used across multiple formats including packaging, direct mail, greeting cards and publishing. Their customers from a wide range of industries have been using the Linkz platform in marketing campaigns for brand promotion, user-specific content personalisation, product support when selling complex products that require technical datasheets and tracking products from production to PoS for brand protection. This has made them one of the go to technology companies for interactive print and packaging.
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