Challenge
In response to COVID-19, the Sinai Health Foundation needed to move all their fundraising events online. To prove this as a viable concept, the hospital needed an inaugural online event to test virtual event feasibility. While Sinai Health had done online fundraising in the past, they had never put on a streaming event at this scale. As an added set of challenges, the event needed to be created and executed in under a month, while being coordinated entirely remotely due to the pandemic.
Solution
Clavis proposed an online event to raise funds for the hospital’s front-line workers. The event took shape as an 11-hour live stream held on Twitch, showcasing celebrities, athletes, politicians, and gamers. Clavis helped with the setup, talent procurement, and execution of the event. In total, Sinai Live raised just shy of $65,000. Additionally, Clavis joined forces with Deloitte Canada and launched Champions of Sinai. Running in tandem with Twitch, the website acted as a peer-to-peer streaming site to facilitate donations.
Results
6 million Audience reached in North America $65,000 Raised in less than 24 hours 100,000 Total hours of content watched #ChampionsofSinai was a trending topic on Twitter Canada Global Top 10 stream on Twitch Event kicked off by Prime Minister Justin Trudeau
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.