Blue Bottle Coffee

A Marketing Story by Cinch PR about Blue Bottle Coffee

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Blue Bottle Coffee

Increase Brand Awareness

Challenge

Blue Bottle Coffee—the San Francisco-based coffee roaster with cafes in the Bay Area, L.A., New York, D.C., and Tokyo—was gearing up for the holidays with the launch of a variety of products ideal for seasonal gifting. With items ranging from handcrafted cups and saucers from Tokyo to a toolbox filled with coffee gear, Blue Bottle Coffee strived to thoughtfully reach customers with perfectly-tailored gifts highlighting their commitment to quality and craft. Capitalizing on the buzz around holiday gifting season, Cinch PR created a media outreach plan to generate visibility for the new products while also maintaining Blue Bottle Coffee’s core brand identity.

Solution

Highlight Blue Bottle Coffee’s commitment to craft by securing meaningful placements in holiday gift guides and general product sales. Cinch PR conducted outreach to a curated list of regional and national lifestyle, travel, technology, and food and beverage media, tailoring each pitch and gift guide item to align with a publication’s area of interest. Cinch PR also worked with the Blue Bottle Coffee team to carefully select influencer partners to generate additional visibility via social media. This combined strategic approach showcased Blue Bottle Coffee’s high-quality products in a targeted and purposeful manner, providing writers the perfect potential gift item to resonate with readers.

Branding Strategy

Reputation Management

Social Media Management

Results

Blue Bottle Coffee was featured in over 25 regional and national gift guides including Travel + Leisure, Imbibe, Epicurious, The San Jose Mercury News, 7×7, Food & Wine, Parade, Domino, Bon Appetit, and Nylon. In addition to generating buzz for holiday products, Cinch PR also secured a variety of media placements for Blue Bottle Coffee’s online subscription services—an area of high importance for the brand. In total, Cinch PR’s holiday gift guide placements for Blue Bottle Coffee reached over 100 million unique readers, with the conversation extending on social media to an audience of over 300,000 highly-targeted followers.