FIFIS Consignment Boutique
A Marketing Story by
Chair 8
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FIFIS Consignment Boutique
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FIFIS Consignment Boutique
Product Launch
Challenge
FIFIS is a unique one-stop excursion for consignors and shoppers alike — a truly "cooperative" approach to selling and shopping. High-end brands that cater to fashionable women of all ages. Establish an approachable yet sophisticated new look.
Solution
A look that says high-end but also plays to it's upcycle business model.By incorporating a modern and elegant sans serif font and bold lines, the new mark's clean shape and unique details make it perfect for establishing a refined brand identity.
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