Epperson : Reinforcing Culture Through New Renaming and Rebranding.
Challenge
Epperson is a brand new community in Wesley Chapel featuring a state-of-the-art amenity and the first of its kind in the US — a Crystal Lagoon. In order to collect leads for the Lagoon’s exclusive Wait List, Epperson needed a comprehensive marketing strategy to contact prospective buyers. That’s where we came in. Objective With the Lagoon as the focal point of the Epperson brand, there was a glaring question to address: How do we build interest for this new community before its launch, and how do we turn that interest into leads?
Solution
We designed a lead-generating landing page to illustrate the exciting lifestyle offered at Epperson. We also created a Lagoon Living series that outlined the Lagoon’s unique features.
Results
4,587,271 impressions through PPC and banner advertising 2,150 leads on Lagoon Wait List in four month span 1,162 leads on the Epperson website 1.52% Click-Through Rate for our search marketing strategy 18% email open rate, 13.6% HTML click-through rate (3x industry standard)
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