Drove $4.2 Million in Email Attributable Revenue

A Marketing Story by Cameron Digital Consulting about Botany Biosciences

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Botany Biosciences

Increase Sales

Challenge

Science.bio is a research supplement company that is exclusively sold online. This type of industry presents a very unique set of challenges that email marketing can overcome.

Solution

We created a robust email flow strategy that coincided with a monthly content calendar of sending 5-10 campaigns each month.

E-Commerce

Digital Copy

Email Marketing

Results

On the campaign front, we were able to generate over $4.7 million in email attributable revenue between 3/9/2021 and 3/9/2022. We also were able to generate this revenue while maintaining an average open rate of 31.1% and a click rate of 2.65%. During this same time frame, we were also able to generate over $3 million in email attributable revenue through flows. In total, this accounts for 42% of the total revenue generated for this business.

$7,878,838

Increase in Sales

4%

Increase in Conversion Rate

~15 Employees

$2,000 Min Budget

5 Stories

Partner

Cameron Digital Consulting

Cherry Hill, New Jersey

Grow your business with a digital marketing team that creates strategies for generating revenue through search engine marketing, search engine optimization, paid social media advertising, organic social media management, and email marketing.

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