Challenge
Best known for their iconic shorts and wild prints, Chubbies is a multi-million dollar cornerstone of DTC fashion that embraces their passion for all-American fun and casual trendiness. History with BVA Since 2013, we have been working hand-in-hand with the Chubbies team to push the limits of the Shopify Plus platform with the goal of creating an entirely unique commerce experience.
Solution
We designed and developed the Chubbies Shopify Plus storefront, integrated a best-in-class technology stack that includes Yotpo, Dynamic Yield, and Klaviyo, and continue to partner with Chubbies today on a commerce strategy focused on bringing the endearing brand into the lives of a growing fanbase. Crafting Collections Correctly Little known fact: Chubbies actually offers a few different inseam options! With a simple collection layout, we've made it easier to shop styles and discover new looks.
Results
Accomplishments A sticky buy button with size selection embedded into the mobile experience increased add-to-cart conversions by 40%. 17.6% Increase in Value Per Session on Mobile The sticky buy button significantly increased metrics year-over-year. Take out your phone and go check it out... we dare you ;)
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