Mass Mutual

A Marketing Story by BRZN about MassMutual

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MassMutual

Brand Development

Challenge

Mass Mutual was in the early to middle stages of a rebrand when they tapped us for some fresh digital creative thinking. The Challenge Mass Mutual was working with a different branding company to help them with their high level corporate brand. We were brought in to help them and the Mass Mutual team refine those ideas and execute designs that worked for Mass Mutual’s digital properties into the future.

Solution

Setting the Mood We often use moodboards with out clients to discover the brand, tone and style that resonates best with them and their customers. Our moodbards with Mass Mutual consisted of variations of colors, fonts, imagery and themes that were designed toc ompell. Decisions made by the stakeholders informed the design decisions we made later in the project. The Solution After weeks of exploration we landed in a place where our concepts started resonating with the MM management team. The following homepage was approved and was the first version of the Homepage to launch under the New Mass Mutual Brand. Thanking had been done in the UI to design a clean and easy to use navigation and provide pathways into the most important content areas of the new site. More Than Just a Pretty Face We didnt just create an awesome homepage, we also worked on many of the designs under hood, creating a visual language and style for the product pages and site utilities like the site calculators and B2B content.

User Experience (UX/UI)

Website Creation