YYC Calgary Airport Authority
Challenge
Brookline has been a long-standing partner of the YYC Calgary Airport Authority and has had the pleasure to work with them on a variety of initiatives including celebrating the grand-opening of Canada’s newest and longest runway, announcing new airlines at the airport, coordinating a tour of its state-of-the-art baggage system, and supporting the public announcement of its North Star strategic vision direction.
Solution
Brookline helped plan and execute Run and Roam the Runway, a two-day event that allowed the public, politicians, and media to experience the runway before its inaugural flight. As part of the overall campaign, Run the Runway, a fun-run hosted in partnership with the Running Room, offered participants the chance to run or walk on the new runway. Brookline secured appearances by the HeeBee-JeeBees and BodyBreak’s Joanne Macleod and Hal Johnson.
Results
4,800,000 + Media impressions 47 Media coverage
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