Harley-Davidson : A Retail Strategy For a Legacy Brand
A Marketing Story by
Brand IQ
about
Ragingbullhd
5 Views
|
0 High Fives
Ragingbullhd
Increase Sales
Challenge
Harley-Davidson is a globally recognized brand but the agency had to balance this with developing a marketing retail strategy to drive dealership traffic.
Solution
The agency was nimble enough to maintain the brand essence of Harley-Davidson while creating and executing a retail plan that included social media, digital advertising, promotion and large events that drove customer traffic.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.
Related Stories
Emily Carr University of Art + Design
34,000
Google Ads Clicks
Emily Carr University of Art and Design
4 years ago