Harley-Davidson : A Retail Strategy For a Legacy Brand

A Marketing Story by Brand IQ about Ragingbullhd
5 Views | 0 High Fives
Ragingbullhd
Increase Sales

Challenge

Harley-Davidson is a globally recognized brand but the agency had to balance this with developing a marketing retail strategy to drive dealership traffic.

Solution

The agency was nimble enough to maintain the brand essence of Harley-Davidson while creating and executing a retail plan that included social media, digital advertising, promotion and large events that drove customer traffic.

~45 Employees
$10,000 Min Budget
1 Stories
Become A Partner

Brand IQ

Cary, North Carolina

Brand IQ is a full-service marketing agency based in Cary, North Carolina. We create intelligent marketing solutions that help smart brands grow and innovate.

Want fresh marketing stories in your inbox?

Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.

Related Stories

Elysia Life Care
Elysia Life Care
5 years ago
All world packaging
20% Increase in Units Sold
Allworld Packaging
5 years ago
Pay with Pain
13% Increase in Sales
For the Love of Your Local
5 years ago