Harley-Davidson : A Retail Strategy For a Legacy Brand

A Marketing Story by Brand IQ about Ragingbullhd
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Ragingbullhd
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Challenge

Harley-Davidson is a globally recognized brand but the agency had to balance this with developing a marketing retail strategy to drive dealership traffic.

Solution

The agency was nimble enough to maintain the brand essence of Harley-Davidson while creating and executing a retail plan that included social media, digital advertising, promotion and large events that drove customer traffic.

~45 Employees
$10,000 Min Budget
1 Stories
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Brand IQ

Cary, North Carolina

Brand IQ is a full-service marketing agency based in Cary, North Carolina. We create intelligent marketing solutions that help smart brands grow and innovate.

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