Challenge
In the fall of 2014 we were contacted by up-and-coming Vancouver based apparel brand STR/KE MVMNT. Strike needed a new eCommerce website and digital marketing support. Strike Movement needed an eCommerce website that not only complemented their minimalist aesthetic, but also didn’t require a full-time team for tech support. With sales and traffic growing, Strike was looking forward and planning for future growth. Their current website was also lacking mobile functionality, leading to a lower mobile conversion rate.
Solution
Aside from the aesthetic and user side experience, we helped integrate applications to further push their sales, marketing, and shipping processes. Knowing how much their team needed to interact with the website on a day-to-day basis made choosing Shopify as their eCommerce platform a no-brainer. Highlights: Mobile Responsive Multiple Fulfillment Center Integrations Shipping Integration Abandoned Cart Html Emails Html Notification Emails Facebook Conversion Tracking Facebook Website Custom Audience Follower Retargeting Google Analytics Goal Tracking
Results
The switch to a mobile responsive site alone was enough to cause conversion rates to sky-rocket, but our ongoing marketing support helped STR/KE crush every previous monthly revenue record by double digits, double their Facebook following, and generate thousands of newsletter subscribers.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.