Changing Lives One Story At A Time
Challenge
n 2017, we began working with a client whose mission was to reach and help individuals struggling with learning or developmental disorders, and psychological traumas. Given the sensitive nature of this industry segment, our challenge was twofold: build trust in potential leads while simultaneously demonstrating how our service could positively impact them. We overcame each obstacle by deploying tailored strategies that delivered both confidence-building results for consumers as well as mutually-beneficial outcomes for all stakeholders involved.
Solution
We crafted a comprehensive social media strategy to get more users signed up for membership through phased targeting of relevant stories based on compelling case studies and data-backed insights. Our paid search efforts amplified these results, delivering personalized messages according to each individual’s journey down the funnel. The end result? Engaged audiences who converted successfully with our detailed approach.
Results
We’ve crafted campaigns specifically tailored to each of our target audiences, with an aim to build a genuine connection between them and the product. Through multimedia case studies that demonstrated life-changing results for those dealing with certain disorders, followed by retargeted Facebook ads urging users to take action – whether that’s joining or seeking more info – trust in the brand and its product has grown stronger. This is further solidified through compelling written and video testimonials from real customers.
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