Duxiana
Challenge
Transition a well-known luxury brand from traditional advertising to digital. Highlight their unique competitive position in a newly crowded marketplace. Identify underutilized channels and tactics for digital marketing success. Create a pathway to increase brand awareness and sales in 2018 and 2019 . Find a creative alternative to advertising products.
Solution
Research: Conduct a digital audit focused on social media, SEO, and SEM. Review opportunities for improvement. Strategy: Provide a strategy document recommending a comprehensive digital marketing strategy based on audit results, industry trends, and digital best practices. Launch: Construct a digital launchpad for 2019 social media campaigns, also including ongoing paid advertising management, and long-term SEO.
Results
DUXIANA understands their unique position as an established bedding company competing with a handful of direct and secondary competitors. DUXIANA understands how their past digital marketing efforts succeeded, fell short, and drove changes in revenue and brand awareness. DUXIANA was delivered a comprehensive digital marketing roadmap for 2018 and 2019, which is being implemented by B+C.
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