Asics : Run to Your Own Rhythm
Challenge
To celebrate the launch of the NOVABLAST™ shoe, we collaborated with Asics in creating and launching an internationally recognised app. Asics Run Mixer is an intelligent music composer app that converts the rhythm of your run into an original track.
Solution
Using stats like your pace, cadence and intensity, the Run Mixer app automatically generates a unique algorithm, and creates a one-of-a-kind soundtrack to your run — in collaboration with renowned DJ & producer Elkka. Users can save and share your unique soundtrack with friends. Then challenge them to run their rhythm, and create their own. We successfully achieved the promotion and launch of their NOVABLAST™ sneaker and encouraged more people to participate in running in an interesting and unique way on a global scale. Not only does the app create a unique experience for the user, the Asics Run Mixer is at the forefront of providing an individual experience of running that really does let the user run to the beat of their own drum.
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