Gorilly Goods

A Marketing Story by Boelter & Lincoln about Gorilly Goods

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Gorilly Goods

Brand Development

Challenge

In 2015, Gorilly Goods brought on B+L to help redesign the packaging for its organic snack products. After taking Gorilly Goods through its proprietary Brand+ process, the agency created a new brand platform – including logo, color palette and packaging – that more accurately reflects the core spirit of Gorilly Goods and its health-conscious target consumer. Collateral pieces and trade show materials were also produced on behalf of Gorilly Goods, that further communicated their brand directly to retail buyers. As a result of new brand implementation, Gorilly Goods went international with Canada distribution. As distribution continued to increase, The Gorilly Goods brand was acquired by a large producer of organic snack foods. Notably, large elements of the original brand platforms remain intact, strongly validating the work that B+L did for them.

Solution

Collateral pieces and trade show materials were also produced on behalf of Gorilly Goods, that further communicated their brand directly to retail buyers.

Social Media Management