MaskClub


Blue Wheel Media + MaskClub
Increase Sales


2,000,000

Sales


35,000,000

Facebook Reach

Challenge

MaskClub was formed in response to the 2020 global pandemic in an effort to help give back to first responders through the fandom of beloved brands like Superman, Batman, Wonder Woman, Hello Kitty, Sesame Street, and hundreds more.

Being a new brand in a completely new category, MaskClub needed to not only increase awareness but ramp up sales… and fast! MaskClub approached Blue Wheel for an advanced digital ad strategy that would help them scale via social.

Solution

  • Digital Design
  • Social Media Management

Managing Creative
We managed all the creative across hundreds of licensed brands, ensuring logos, copy, and creative were abiding by their licensor partnerships.

Paid Social Advertising
By optimizing MaskClub’s Facebook Ads, we ensured that all campaigns were efficient in hitting the client’s KPI and budget allocation.

Constant Communication
We partnered with the MaskClub team and set up processes to share learnings and respond quickly to client needs as the demand for masks increased.

Testing & Optimization
We extensively A/B tested different combinations of copy, creative, and CTAs to determine what performed best to help MaskClub reach their goals.

Results

  • 2,000,000 Sales
  • 35,000,000 Facebook Reach

+$2M AD REVENUE
164M IMPRESSIONS ON FB
35M USERS REACHED ON FB

MaskClub

The Client
MaskClub

Blue Wheel Media

The Agency
Blue Wheel Media

Birmingham, Michigan
~45 Employees