Challenge
MaskClub was formed in response to the 2020 global pandemic in an effort to help give back to first responders through the fandom of beloved brands like Superman, Batman, Wonder Woman, Hello Kitty, Sesame Street, and hundreds more. Being a new brand in a completely new category, MaskClub needed to not only increase awareness but ramp up sales… and fast! MaskClub approached Blue Wheel for an advanced digital ad strategy that would help them scale via social.
Solution
Managing Creative We managed all the creative across hundreds of licensed brands, ensuring logos, copy, and creative were abiding by their licensor partnerships. Paid Social Advertising By optimizing MaskClub’s Facebook Ads, we ensured that all campaigns were efficient in hitting the client’s KPI and budget allocation. Constant Communication We partnered with the MaskClub team and set up processes to share learnings and respond quickly to client needs as the demand for masks increased. Testing & Optimization We extensively A/B tested different combinations of copy, creative, and CTAs to determine what performed best to help MaskClub reach their goals.
Results
+$2M AD REVENUE 164M IMPRESSIONS ON FB 35M USERS REACHED ON FB
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