57NorthPlank

A Marketing Story by BlueCozmos about 57northplank.com
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5
57northplank.com
Improve User Experience

Challenge

Branding 57NorthPlank worked with BC to develop a bright, clean yet distinctive type organization to mark the company. Clear Website Foundation The purpose of the site was to streamline the process of ordering a custom piece of furniture. Customers can choose from a variety of pieces from furniture collections then customize the height, width, and length using the wood and hardware of their choice. The website needed to make that process simple and clear. Our goal is to convert visitors to customers in an efficient and informative way.

Solution

Branding We designed a concise logo and tagline to identify the company’s brand and its promise. Clear Website Foundation Right Platform BC worked with 57NorthPlank to ascertain which platform would allow for the growth of the product mix and customer base. Clear interaction Solid SEO The website is set up to target a specific audience. Keywords are in the DNA of the site to address that group, and we are actively reviewing its effectiveness. Set for Growth 57NorthPlank is going to grow. The site needs to grow along with it. Several products and features will be added, and the site will expand and evolve based on what we learn.

B
~1 Employees
$2,000 Min Budget
1 Stories
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BlueCozmos

Columbus, Ohio

BlueCozmos is a Informational Design studio at 226 E State St in Columbus, Ohio. This page isn't really an online portfolio for us, but it does contain several representations of marketing pieces we've concepted, written, and designed. This page isn't...

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