American Petroleum Institute
Challenge
American Petroleum Institute Buffeted by a challenging public opinion environment, the U.S. oil and natural gas industry hired Blue to create an education campaign unprecedented in the industry’s history.
Solution
This campaign, recipient of Telly, Communicator, SABRE and MarCom Awards, focused on showcasing both the benefits oil and natural gas bring to all facets of American life as well as the industry’s innovation and technological prowess.
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