Washington Prime Group - Sweetok Meet & Greet
Challenge
Host Meet & Greet events with TikTok influencers to drive foot traffic and increase awareness for select Washington Prime properties amongst target demographic audience.
Solution
BMG selected 20 local influencers to host a Valentine’s themed #SweetTok event at mall properties across the US. Engaged influencers used Instagram to announce and promote their Meet & Greet event with static posts and stories. Influencers captured live event content on TikTok and Instagram. The Meet & Greets generated significant organic content by fans and followers on Instagram and TikTok by attendees.
Results
51.7M Impressions 9M Engagements 42.7M Reach 388 Content Pieces
Blissful Media Group
A women's media company that develops relevant and creative content and has the reach to distribute it to a targeted audience for the most efficient brand campaigns. Services include: influencer campaign strategy, concepts & execution; multi-platform s...
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