Increasing Goal Completions by 342%


BFO ( Be Found Online) + Lake Forest Graduate School of Management
Improve User Experience


127%

Increase in New Users


117%

Increase in Avg. Session Duration


113%

Increase in Conversion Rate

Challenge

LFGSM lagged behind their peer group regarding website and mobile-responsive technologies. As a result, brand awareness and student acquisition opportunities were limited and underutilized.

Solution

  • Website Creation

To increase digital opportunities and localized brand impact for LFGSM, BFO worked with the LFGSM digital team to develop a new, responsive website best-suited for Search Engine demands –the results have been outstanding

Results

  • 127% Increase in New Users
  • 117% Increase in Avg. Session Duration
  • 113% Increase in Conversion Rate

Project success metrics included:
New unique visitor sessions (+126.67%)
Average session duration/site stickiness (+117.22%)
Goal completions (342.22%)
Goal conversion rate (113.42%)

The new LFGSM website experienced triple-digit growth from new users to goal completions and trumped competition in certain categories. Increased visibility across devices showcased LFGSM to a wider localized student population enacted by well-planned targeting strategies and utilization of on-page SEO best practices. Overall, LFGSM saw an increase in brand marketing consumption with a positive correlation to student application submissions.

Lake Forest Graduate School of Management

The Client
Lake Forest Graduate School of Management

Education Services
~260 Employees
BFO ( Be Found Online)

The Agency
BFO ( Be Found Online)

Chicago, Illinois
~59 Employees