Signal Booster
Challenge
What marketing tools does an ecommerce thriving through this pandemic use? Social advertising. An established brand that focuses on customer service and offers generous guarantees on their products, Signal Booster turned to BeeSmart for help. With a specific set of products to promote, BeeSmart created social ads that kept the ecommerce thriving during Covid-19. Challenges Quick turnaround Overcoming competitor noise Customers who price-shop No retargeting system
Solution
Collaboration Creative advertising Focused messaging Created retargeting system BeeSmart used a unique set of skills for this project. Balancing creativity with calls to action that would convert in a saturated market, the BeeSmart team came up with ad variations that would attract attention. We also created a remarketing process to maximize those who had already visited the website. Combining Facebook’s platform with the website system used by the client, BeeSmart has been able to generate sales of the products the client wanted to sell during the pandemic.
Results
366% Traffic Increase Website traffic from Facebook & Instagram increased 366% when comparing the same timeframe before the ads ran. BETTER TRAFFIC Not only did traffic increase from social channels, but it was better traffic. These visitors spent more time on site and had a lower bounce rate than other traffic sources. 3.3% Conversion Rate Sales conversion rate on the ads of 3.3% was well above the normal conversion rate from other website traffic (under 1%). RETARGETING WORKS The ads narrowly targeted the “right” audience to ensure people who really needed the products were shown the ads. 619% ROI The results speak for themselves. Signal Booster has seen direct sales from the ads, bolstering their revenue during Covid-19. ONGOING PROJECT Signal Booster is pleased and is continuing the project. They are considering investing more in this campaign.
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