Challenge
Redesign boosts branding for Husson's individual schools and colleges When the previous iteration of the school's website could no longer support its marketing needs, Husson University looked to Beacon to help create a more memorable presence on the web in order to drive enrollment.
Solution
A vigorous strategy phase, informed by meticulous research, fueled a masterful redesign that highlights Husson's competitive advantages, places individual colleges in the spotlight, and aids the university's fundraising efforts. -A responsive navigation menu concept that feels just as natural on a mobile device as it does on a desktop computer -Understated, yet distinct, branding elements for individual schools and colleges -A visually stunning homepage design, featuring multiple high-quality videos in an oversized impact area, that transports users to picturesque campus locations -A narrated, interactive virtual tour that gives visitors freedom to explore nearly every corner of the campus, including classrooms, campus facilities and residential housing -An easy-to-use, back-end content management system that allows content owners to easily maintain and update the website
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