Challenge
This new line of Protein & Superfruit nutritious bar products from thinkThin debuted in the market creating a buzz in the protein bar category. It is innovative in that it contains fruit & vegetable ingredients enhancing the functional benefits of the brand. Protein & Superfruit provides a combination of fruit and vegetable ingredients in a baked protein bar. It is a nutritious offering with the opportunity to visually position the benefits on the primary display panel. Also, the product is a premium offering which required the approach to incorporate visual design cues, coupled with printing techniques to “plus-up” the experience. Finally, the brand is known for its delicious and indulgent imagery through beautiful photography, shot in natural lighting. The photography tone helps convey strong appetite-appeal, which was our intent.
Solution
Logo Development A unique logo was necessary to drive differentiation from the existing line. The font was chosen for its whimsical and casual nature. Exploring color was another strategy to help bring it to life. We recommended a vibrant, bold color palette, assigning each flavor & logo with a color. The excitement of this new product has required heavy marketing support which we are excited about. This is a bold new offering from thinkThin, that pushes the envelope on the existing line’s look and calls attention from the shelf. Retailers, from big box chains, to Club channels, have shown their interest for Protein & Superfruit. Through social media promotions, timing with the “Have a Think” ad campaign, a, and a debut at the largest food show in the US, it has created excitement & buzz in the marketplace. Protein & Superfruit has been featured on the “Packaging of the World” website as an innovative and inspirational example of package design & brand identity. “Packaging of the World” is one of the most prominent package design websites showcasing the most interesting and creative work worldwide.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.