Hudson Valley Tourism
Challenge
Established 25 years ago by I Love NY to promote tourism in its 10-county region, Hudson Valley Tourism, Inc. was searching for the right partner to build a new, more engaging, responsive, and adaptive website. Hudson Valley Tourism’s existing website functioned as a portal for the Valley’s 10 counties. The problem was that it was organized primarily by those counties —helpful if you know exactly where you’re looking to travel, but difficult to navigate if you have an experience in mind. It also lacked a responsive design that was up to modern website standards.
Solution
To more fully tell the Hudson Valley story, we reorganized existing content into travel experience categories, created a stronger-call-to-action, and more richly presented possible experiences through defined itineraries and packages, trip advice, more photos, and travel news. In addition, we added a few extra features to drive content marketing, knowing that if a destination delivers consistent, ongoing valuable information to consumers, they ultimately reward that place with their visitation and loyalty.
Results
Our Travel Tools section contains helpful tips for international travelers. A virtual calendar makes it easy for people to search for events. Our packages and itineraries pages give potential tourists an idea of how they might spend their time in the Hudson Valley. The site is easy to use, packed with helpful information, and enticing to the Hudson Valley traveler. In addition, video content, public relations, and e-marketing services added to brand exposure and web traffic. We continually monitor Hudson Valley Tourism’s search engine optimization (SEO) through routine keyword and long-tail searches. Over time, we’ve made strategic adjustments to the website copy and have seen drastic improvements to the site’s organic search results.
BBG&G Advertising
A Hudson Valley, NY-based full-service marketing and PR agency with specialties in tourism, healthcare, banking, education, hospitality, B2B, and more, BBG&G brings New York City quality advertising to the tri-state area. Our experience in such a wide range of industries over the past twenty-five years has made us experts at...
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