Boston Evening Therapy Associates
Challenge
Back in 2013, Boston Evening Therapy Associates Director Aaron contacted us. They were hoping to increase online visibility in order to convert to business. They have an brochure type of website with a blog. The average traffic was 850 visits monthly, with no strong keywords. After we communicated with our client, we agreed on a marketing plan that emphasized organic SEO. The strategy was to optimize existing content with am emphasis on the primary keywords used by potential clients and to add optimized blog content to the website. The goal is to have more keywords and stronger keywords. The content strategy is commonly used in building organic SEO. It takes time to see the results, but it can build solid foundation and gradually increasing Google site ranking. It is good for long run.
Solution
This is a local business, based in Brookline despite the name. This has been a mainly organic SEO effort along with social media promotion. They rank well for the basic terms related directly to their practice, and most search clicks land on business relevant pages like the home page, and pages directly related to the practice like the cost of therapy, and therapist pages. This was a small campaign at BETA organized consisting of a small group of pages and posts about a new therapy service, a page for the DBT therapy group, and 2 blog posts, and some tags. If you look at the search results above you will note that the BETA title is much more directly focused on the topic, and is therefore more SEO-focused and searchable, than the “clever” title below, The New “Stop, Drop, and Roll” etc. Clever, yes, but would you click on it at first glance in your quest to learn more about the topic? In the following years, we have non-stop worked on the website SEO and marketing. We also redesigned website twice to make it more user friendly and visually appareling. Now what you see, it is a brand new redesigned website just launched in the beginning of 2020.
Results
We followed the data doing what data shows. since 2013, we helped our client increase the site traffic from 850 visits per month to 5500 visits per month, and it is still growing rapidly. Now our client opened 3 more locations, hired more people. 1.77k monthly SEO clicks and 268 page 1 keywords out of 667 Organic keywords.
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