Fear Fest


Barclay Digital + fearfest.info
Increase Sales


55%

Click-through Rate


82%

Decrease in Cost Per Acquisition

Challenge

Fear Fest, in South Beloit, Illinois, has been scaring locals inside the Haunted Barn and on the Haunted Hayride every October since 1998

Challenge
Reach a larger audience on a smaller budget.

Solution

  • Website Creation
  • Inbound Marketing

Create a website. Target local fans on Facebook with Video Ads.

Results

  • 55% Click-through Rate
  • 82% Decrease in Cost Per Acquisition

Fear Fest had a record attendance of over 7,000 people in 2016. Using Facebook to promote their commercials, as well as running Free Ticket Contests we achieved a 2372% return on investment.

55.19% CTR
82% less CPA
10,855% ROI

The Client
fearfest.info

Barclay Digital

The Agency
Barclay Digital

Beverly Hills, California
~5 Employees