Fear Fest

A Marketing Story by Barclay Digital about fearfest.info

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fearfest.info

Increase Sales

Challenge

Fear Fest, in South Beloit, Illinois, has been scaring locals inside the Haunted Barn and on the Haunted Hayride every October since 1998 Challenge Reach a larger audience on a smaller budget.

Solution

Create a website. Target local fans on Facebook with Video Ads.

Website Creation

Inbound Marketing

Results

Fear Fest had a record attendance of over 7,000 people in 2016. Using Facebook to promote their commercials, as well as running Free Ticket Contests we achieved a 2372% return on investment. 55.19% CTR 82% less CPA 10,855% ROI