Johnson Industries International
Challenge
If there's a Cadillac in the world of cheesemaking equipment, it's Johnson Industries International. For over 50 years, their robust stainless steel machinery has cooked, stretched, blocked and shredded cheese for the world's top mozzarella producers. Entrusted with Johnson's brand (and with America's pizza supply on the line), our mission was to bring the same reliability and performance to their website.
Solution
Datasheets, Renderings, and a String Cheese Calculator Along with the site redesign, we explored other ways to increase the value of the website. On the customer side, we added animated videos and designed a cost-savings calculator to better showcase the company's ingenuity. For the business, we integrated Johnson's CRM and marketing automation platforms to help manage incoming leads and opportunities. Through our growth partnership model, the site continues to evolve.
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