Marks & Spencer
Challenge
In an intense festive season when competitors are all striving to advertise their Christmas products, we aim to make Marks & Spencer stand out by maximizing exposure in one month, so as to raise awareness of their Christmas promotion offer, drive quality traffic to their website and keep it top of mind when consumers are looking for Christmas gifts.
Solution
The campaign includes five Christmas promotion campaigns, focusing on food, clothing, hampers and overall sales promotion respectively. What makes it a successful campaign? Adopted an integrated solution and made good use of different media features to fulfill the two major objectives, at the same time we optimized the power of synergy and uplifted the effectiveness Executed A/B Testing in different versions of ad texts to ensure the selected keywords’ accuracy and thus to boost effectiveness of SEM Performed remarketing by tracking consumer behaviors on their website which helps to sort out the quality leads Fully understood Marks & Spencer’s needs and targets from our long-term partnership which enabled us to make appropriate adjustments to keep raising their marketing performance
Results
In just one month*/ four days#, we've got 210m+ Impressions* 30k+ Clicks* Top 3 Sem Average Ad Position* 54m+ Impressions For Clothing Promotion#
AsiaPac Net Media Limited
AsiaPac is a multi-award winning digital marketing agency in Asia. We accelerate your digital performance by our cross-channel digital marketing services.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.